Boosted site performance insights by designing a real-time analytics dashboard to track user behavior, content flow, and lead generation.
What are people clicking on? Which pages are working? Where am I losing potential leads?
While learning marketing, I often heard how companies use analytics to understand user behavior and make smarter decisions. So when I built my personal portfolio website, I used it as an opportunity to work with real data and apply those concepts myself.
I integrated Google Analytics 4 (GA4) and built a custom Looker Studio dashboard to monitor user behavior, content performance, and lead flow. It helped me connect user insights with design decisions.
What I did:
Tracked traffic sources and visitor journeys
Analyzed which sections users engage with most
Measured scroll depth, session time, and click behavior
Set up event tracking using Google Tag Manager
This hands-on project deepened my understanding of blog engagement, website growth, and how analytics can support content and UX strategy.